ABOUT US
At Nichols Lures and Dirty Jigs Tackle, our roots run deep. Built on a commitment to creating high-quality, handcrafted fishing tackle, we’ve grown from humble beginnings into a trusted name on the water, serving anglers nationwide.
For over 30 years, Nichols Lures has crafted premium spinnerbaits, spoons, and buzzbaits. What began as a small operation focused on innovative fishing solutions has evolved into a brand known for durability, performance, and craftsmanship. From our iconic Lake Fork Flutter Spoon to the Pulsator Spinnerbait, every product we make is built to last — and catch more fish.
In 2008, we expanded our passion for fishing by acquiring Dirty Jigs Tackle — now one of the most trusted jig manufacturers in the U.S. Known for innovative colors, unmatched skirt quality, and tournament-proven performance, Dirty Jigs has earned its reputation as a leader in jigs and terminal tackle. With the insight of top pros like Luke Clausen, Scott Canterbury, and Matt Herren, our products continue to help anglers win at every level.
IN THE PAST 12 MONTHS
Our Team Has Made
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GUPPY HEADS
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SKIRTED JIGS
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SPOONS
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UNDERSPINS
OUR VALUES
Built By Hand, Backed By Tradition
From day one, we’ve been dedicated to handcrafted, American-made products. Every bait that leaves our facility is built with precision and care — by anglers, for anglers. We believe there’s no substitute for quality, and that’s why we continue to build each lure the right way, with hard work, determination, and attention to detail.
This isn’t just about fishing; it’s about continuing a legacy. We take pride in being a part of your stories on the water — from a kid’s first fish to a tournament-winning catch. Our lures aren’t just tools; they’re a part of something bigger.
Our Home: Thomasville, GA
Our manufacturing facility is located in Thomasville, Georgia, where we manage the process from from start to finish. This isn’t a mass-production operation; it’s a hands-on process where quality matters. We know every product that leaves our doors represents our brand and our legacy, which is why we take pride in making sure each one is built to perform.
Looking Ahead
The Future of Fishing
As we continue to grow, we’re committed to staying true to our roots. Our mission is simple:
- Handcraft the highest quality fishing tackle in America.
- Support the fishing community.
- Keep innovating.
From Nichols Lures' iconic spinnerbaits and spoons to Dirty Jigs Tackle's tournament-ready jigs, we’re here to serve anglers at every level!
Contact us
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