SUMMER 2026 - Updated 05.27.26
Here, you’ll find:
- Quarterly 2026 Focus Baits
- Regularly updated list for our content needs
- Video and photo examples to show what performs well across our social channels
This page outlines universal priorities and should be referenced as our shot list, however you have the freedom to choose the formats, topics, and baits that best fit your style and audience. Though you will only see 5 specific needs for the 2026 Spring quarter, we need **multiple** variations of these formats.
Content submissions can be done through your Google Drive link or however you prefer to upload.
We appreciate your time and energy! Please don't hesitate to send us an email if you need any help or questions answered!
Content Requests
1. Casual, Short “Face to Face” Video
(Talk about what you love about the bait/series. What problems do they solve for you?)
(Talk about X versus Y. Compare one bait over another)
2. Tying a knot / putting on a soft plastic
(Generic Video - no audio)
(Or casually chat about how the bait solves your problems or what problems it will solve for someone else while you do this)
3. Cast to catch video
(Try to mention your set up at the beginning or end. This type of content is useful with or without audio!)
4. Tips / Demonstrations
(How to use X bait)
(Your favorite tip or alteration)
(Explain why you chose the particular color/size/series or explain your reasoning for choosing X bait over Y)
5. Photos for Proof
(Simple photos with bait & fish or bait & rod)
**Goal: We want to “prove” that these products will fix everyone’s issues. This type of content feels authentic and relatable. Don't focus too heavily on "features" unless they're relevant to a "problem".
Important Note:
If you’re not familiar with the video editing style on the example page below, please send in all content unedited.
iPhone quality photos/videos are perfectly sufficient as well!
Core Video Needs
These two videos represent the talking style we're looking for. They perform well on ads and social media: Engaging, energetic, and to the point. Hover over each video at the bottom to unmute audio.
Engaging Reel
VS
Educational Reel
These B-Roll videos have been the most successful for Meta Ads and we need several variations for Spring 2026. Feel free to copy these directly with no audio or make your own variation while you talk about the bait.
Note:
If you prefer to use a content list when shooting, please screenshot or take note of the "Content Request" Section at the top of the page and use the photos and videos above for reference.
Just to clarify, no one is bound to this list! There are several content variations not featured on this page that are helpful to us. This is the best way for us to communicate what type of footage is most beneficial so that everyone is productive with their time and efforts.
With all of this information in one place, I'm hoping it will be easy for everyone to access and reference for overall brand alignment throughout the year.
Again, please don't hesitate to reach out at any time with questions, ideas, and feedback! I plan to send everyone an email when updates are posted here.
Thank you !!!
- Miranda